Concept:  Dirt party is a conceptual soap brand that challenges modern ideologies of soap bars. Instead of the normal clean smooth design, dirt party is a soap bar covered in grime and mud. The concept sparked by gen z social media, where two different element that isn’t normally seen together create seamless media campaigns. Our brand embrace imperfection, the muddy soap bar perfectly washes away all of the grime within seconds.

Solutions: The goal was to create a brand identity for the brand, final mockups from the concept and overall designs from packaging to logo and social media assets.