It all begins when I stumbled upon this Youtube video by Forbes. After discovering the story behind the Stanley cup, I realized it holds much more than water, but rather a heritage, a community. This marketing strategy led me to write my own case study analyzing the growth of the company, how small brands could learn from Stanley, and create a UI interface from its marketing strategies. Finally, ending with some possible struggles in the future. This case study is crucial to learn from due to its major success from the past few years even though the brand has existed over 110 years ago.