Hockey Alberta Project

The Big Idea

Year

2024

Client

Hockey Alberta

Create a high-energy visual identity for the 2027 Hockey Alberta U18A Championship that builds excitement around the event and works consistently across digital, print, and event materials.

Problem

The championship needed a visual system that could feel competitive, energetic, and memorable while remaining clear and consistent across multiple touchpoints.

Solution

Developed a bold, layered visual system using Hockey Alberta’s brand colours, dynamic composition, and strong typography, then extended it across social media, banners, credentials, apparel, invitations, and other event assets.

Up next

Sunny Side Market Campaign

Sunnyside Up Farmers’ Market is a community-focused market created in collaboration with SAITSA’s Tedi Market to provide students with fresh produce, affordable food options, and a more accessible way to shop locally on campus. Beyond groceries, the market also supports local farmers and small businesses while creating a welcoming space for students to connect with their community. This project focuses on building a marketing and communications campaign that increases student awareness and participation through approachable visuals, interactive experiences, and cohesive storytelling across print, outdoor, and digital platforms.

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