Sunny Side Market Campaign
The Big Idea
Year
/
2026
Client
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SAIT TEDI Market
Sunnyside Up Farmers’ Market is a community-focused market created in collaboration with SAITSA’s Tedi Market to provide students with fresh produce, affordable food options, and a more accessible way to shop locally on campus. Beyond groceries, the market also supports local farmers and small businesses while creating a welcoming space for students to connect with their community.
This project focuses on building a marketing and communications campaign that increases student awareness and participation through approachable visuals, interactive experiences, and cohesive storytelling across print, outdoor, and digital platforms.
Many SAIT students were unaware of when the market operated, what it offered, or how affordable it could be. Limited visibility and inconsistent communication made the market feel easy to overlook, despite offering fresh and accessible food options. As a result, student participation remained low and the value of the market was not fully recognized.
To make the experience feel more interactive and community-oriented, we introduced playful touch-points such as vendor story cards, social media content, and QR-based Instagram interactions featuring the “Eggie” character. The campaign system extended across posters, billboards, banner stands, Instagram posts, and carousel content to create a cohesive and recognizable identity throughout campus.
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